Iconic Marketing

Irish pubs didn’t just “spread” in the 90s… they were exported like a franchise model. From Dublin to Tokyo, the same blueprint appeared: Dark wood interiors. Mirrors. Guinness taps. Different cities, identical vibe. And here’s the kicker: it wasn’t organic. Guinness and the Irish Pub Company quietly designed and rolled out thousands of pubs worldwide. The strategy worked: they didn’t just sell beer, they sold Irishness. A lifestyle, an atmosphere, a global identity you could step into anywhere. ⚡ Marketing Lesson: The strongest brands don’t market products. They market belonging. So what do you think, was Guinness creating global charm… or packaging up culture for profit?

Pepsi promised millions… and delivered riots. 🔥 Overnight, dreams of jackpot turned into chaos: protests, firebombed trucks, and lives lost. All thanks to one marketing stunt gone wrong. 👉 Should Pepsi have paid up or did the fine print save them?

Shock marketing made Little Baby’s Ice Cream go viral worldwide. Millions shared their disturbing ads — from self-cannibalising ice cream people to screaming “eye-scream” faces. But here’s the catch: going viral didn’t save them. By 2019, the brand had melted away for good. 👉 Shock gets attention. Sustaining it? That’s the real challenge. Would you risk traumatising customers just to go viral?

Most brands think virality is luck. At Iconic Marketing, we know better. Platforms don’t just reflect culture, they manufacture it. And if you’re not watching how trends are engineered, you’re already behind. This is where strategy matters. We help businesses read the signals early, align with what’s coming next, and turn attention into growth. Because on social, visibility isn’t an accident , it’s timing. 👉 If your brand’s relying on hope, let’s talk about strategy.

When a slogan promised wings, but delivered lawsuits instead. In 2014, customers sued for false advertising - no wings, no focus, no proven boost. So at what point does exaggeration become a lie? Should brands be punished for slogans we all know aren’t literal?

In 2016, Mountain Dew had one goal: make Kickstart unforgettable. Their solution? Puppy Monkey Baby. Weird. Viral. Unforgettable. Would you risk $5M on this idea?

In 1985, Coke was losing to Pepsi. Their answer? New Coke. A move so controversial it sparked boycotts, outrage, and late-night punchlines. Was it a mistake? A ploy to make people beg for the original? Or just a smokescreen while they swapped sugar for corn syrup? Whatever the truth, the fallout proved one thing: 👉 Brands do not survive on products alone. They survive on perception. That is why at Iconic Marketing we help businesses control their brand story… before someone else does.